Indiantelevision.com Team

(7 November 2007 9:00 pm)

BANGALORE: In order to extract maximum mileage out of the much awaited Diwali Bollywood release Om Shanti Om (OSO), Nokia has tied up with the film to provide exclusive value-added services (Vas) to its users.

This includes OSO movie clips, behind the scenes videos, ringtones and wallpapers.

Nokia has created a special OSO Crazy mobisode and animated characters of Om that can be downloaded exclusively on all Nokia GPRS enabled handsets by dialling 55555.

A microsite www.nokia.co.in/oso has also been created as part of the association. OSO Crazy mobisodes are five different animated characters of Om in OSO. These will be short video episodes dubbed in Shah Rukh Khan’s voice himself.

Depending upon the content used, - watching a video clip or a wall paper or any of the services used, each download cost would cost around Rs 20 to Rs 30.

Nokia is also hosting a 'Meet and Greet' contest for the leading star of the movie. Consumers who purchase a Nokia 5310, Nokia 3110 Classic, 3500 Classic, 5200, 5300, 5700, 6233, 6233 M or 6300 will get a chance to answer a question on Nokia and OSO.

Based on a lucky draw, 40 couples across India will get to meet OSO lead actor Shah Rukh Khan who plays the character Om in the movie at Mumbai in early December.

Speaking at occasion Nokia India director sales Bob McDougall said, "Mobile entertainment is a key pillar of our strategy and is poised to drive the mobility industry in a big way. Bollywood is the most popular downloadable mobile content besides sports and fashion in India. We are confident that OSO Crazy and other exclusive content will provide our consumers an enhanced media rich mobile experience."