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Pepsi
India marketing director Deepika Warrier said, "The Kurkure
range of festive packs are an increasingly attractive gifting
option, not only because of Kurkure's wide appeal across age
groups, but also because they represent a refreshingly different
alternative to traditional gifts like sweets.
"Typically,
the festive season sees a plethora of sweet gifting options.
However, consumer trends indicate a need for a break from
the predictable choice of options. Our range of Kurkure gift
packs, made special with innovative value-adds like Tropicana
and Dry fruit help make Diwali a little more spicy and deliciously
unpredictable."
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