Indiantelevision.com Team

(6 November 2007 3:00 pm)

MUMBAI: Nike has elevated Bert Hoyt as vice president and general manager of company's Global Football (soccer) division.

Hoyt reports to Trevor Edwards, Nike's vice president of global brand and category management.

Hoyt brings to the role close to 20 years of key sporting goods footwear and apparel global experience, including almost a decade at Nike.

"Bert is taking the reins of a very strong football business with incredible depth and momentum," Edwards said. "He brings tremendous global experience and a complete understanding of the game of football. We look forward to his leadership as we continue to drive energy, create premium performance product and provide rich consumer experiences in football worldwide."

Most recently, Hoyt was vice president and general manager of the Nike German Alpine Region, which includes Germany, Austria, Switzerland and Slovenia.

From 2003 to 2005, Hoyt served as Nike's vice president of commerce in Europe, Middle East and Africa (EMEA), Nike's second largest region in the world. In this role, Hoyt led all Nike sales and retail operations, and driving revenue growth.

Football is one of six core categories expected to drive 75 per cent of Nike's targeted growth by fiscal 2011, stated an official release.