Indiantelevision.com Team

(5 November 2007 10:00 pm)

MUMBAI: MySpace is planning to introduce SelfServe, a new advertising platform that builds upon the social networking site's targeting technology.

SelfServe is a platform to provide customized tools for small businesses to generate and target display ads to their desired customers in a social media environment.

"MySpace is the first and only place where a small business can create a display advertising campaign and target it to their desired customer," said MySpace co founder Chris DeWolfe.

"There are 23 million small businesses in the U.S. and less than a million advertise online. SelfServe is designed for the millions of businesses that don't advertise online today-we want to bring that new class of advertisers to MySpace."

The ad creation tool will enable users to select from a number of ad targeting factors such as geographic, demographic, and various user interest categories.

After selecting their desired ad placement within the MySpace network, all SelfServe participants will use the customized tool to pay for their ads and initiate placement.

All users registered for SelfServe will have access to analytics tools enabling them to track their ad performance.

"SelfServe by MySpace leverages our industry-leading ad targeting platform, enabling anyone to create meaningful business and promotional campaigns through the vast friend networks they've built on the MySpace platform," said Fox Interactive Media chief revenue officer Michael Barret.

"Targeting is for everyone-from the smallest band to the biggest brand-now MySpace provides a solution for anyone looking to advertise on the most trafficked site in the country."

The company also announced the completion of the first phase of another new advertising platform, HyperTargeting by MySpace which allows marketers to buy advertising targeted to specific interest-based segments of the MySpace audience.