Indiantelevision.com Team

(3 November 2007 7:00 pm)

MUMBAI: After launching brands like Blossom Hill, Barton and Guestier and Piat d'Or earlier in India, Diageo has made its entry into the Indian wine segment with the launch of Nilaya, its first domestic wine.

Asif Adil MD Diageo India Aarti Chabbria and Adrian Pinto Wine expert at Diageo celebrate the launch of Nilaya

Diageo India MD Asif Adil says, "We are proud to present Nilaya which is a bold, unique and an interesting wine meant for a contemporary India. Nilaya exemplifies a cherished lifestyle for everyday living. Nilaya is a celebration of individuality, everyday, everywhere."

Nilaya is produced from the wineries in Nashik. They produce a range of wines and are known for their consistent quality and superlative performance in winemaking.

Available in four varieties such as Chenin Blanc, Sauvignon Blanc, Shiraz Rose and Shiraz Cabernet, Nilaya's different varietals are priced between Rs 395 - Rs 500.

Nilaya is positioned as a product that moves away from the wine's conventional imagery of exclusivity and sophistication.