| The design-centric
sessions slated for this year include: BDA Super Session, Part 1 (June
13, 2 p.m.)
MTV VMA Vanguard Award-winner and famed Hip-Hop music video director
Hype Williams, whose vision and video stylings have had a profound impact on today's
visual culture, provides inspiration to fellow creatives through his own unique
story. BDA Super Session, Part 2 (June 13, 3 p.m.)
The Ebeling
Group's Mick Ebeling and Attik's President Will Travis explore the State of Design
in this returning favorite which enlists the thoughts and expertise of the industry's
leading minds to act as curators in bringing together the most exceptional and
ground-breaking work from around the world.
Bob Greenberg Career Retrospective
- R/GA @ 30 (June 13, 5 p.m.)
Meet a true innovator in bringing design,
production and advertising into the digital age. Bob Greenberg has launched the
careers of some of our industry's greatest stars and is responsible for creating
many of the most recognizable images from Hollywood to Madison Ave. Join Brett
Ashy of The Ashy Agency as he interviews one of our industry's most prolific pioneers
at this one-time-only event. Greenberg will also be this year's recipient of BDA's
highest honor, the BDA Lifetime Achievement Award. Pure Design: Innovation
Series (June 13, 5 p.m.)
The session, led by Attik co-founder and President
Will Travis and Ink Project MD/Lead Strategist Dave Taylor, includes a sneak peak
at Attik's latest volume in its design book series, Noise 5, the purest forum
for creative self expression - freeing designers up to be artists. Second
Life and Virtual Worlds: Marketing's Next Frontier (June 14, 9 a.m.)
3D Virtual Worlds like Second Life are changing the media landscape and social
communications in general. This interactive session will be conducted in Second
Life and live onstage with Showtime Networks SVP and General Manager, Robert Hayes;
The Weather Channel Companies' Director, Consumer Marketing, Paul Greenberg; and
The Electric Sheep Company's CEO Sibley Verbeck and VP of Marketing and Business
Development Valerie Williamson. 20/120 (June 14, 9 a.m.)
A returning
favourite, produced by The Ebeling Group's Connor Swegle, Troika's Chuck Carey
and Showtime Networks' Crystal Hall, this year's free-form session of self-expression
is dedicated to the theme of "change" and features the original work
of 20 leading creatives, who are each given 120 seconds (two minutes) to address
the topic as it relates to the creative process.
Fashion Inspired
(June 14, 10:30 a.m.)
Moderated by Viva Design, Inc. founder/Creative Director
Ulrike Kerber, and featuring spark founder/Creative Director Elaine Cantwell,
fashion designer and "Project Runway" finalist Daniel Vosovic, and The
End of Fashion author Teri Agins, this showcase panel of award-winning broadcast
and fashion designers/editors presents the cross pollination between the fashion
industry and television - covering trends, the creative process, how fashion brand
awareness is created, television as a launching pad for fashion designers' careers,
the new roles celebrities play in fashion, and where fashion and broadcast designers
draw inspiration. Making The "Real Life" Simpsons Campaign
(June 14, 11:30 a.m.)
It started life as a brand concept and went on to become
one of the most successful viral campaigns ever, with over three million hits
during its first day of release. It won several advertising awards (including
eight Promax Golds) and is still one of the most viewed videos on YouTube. The
spots' creators-devilfish founder Richard Holman and British Sky Broadcasting
Creative Director Andi Granger-will share their making-of story from concept to
detailed execution in this Springfield-to-Sheffield case study.
Tribute
to Main TV Titles (June 14, 2 p.m.)
Mdots' Creative Director Marty Wall
leads award winning title designers Billy Pittard, Kasumi Mihori and Earl Jenshus
through a historical review of TV titles from the '50s through today, discussing
the design process and the impact of these titles on both the design and TV communities.
Visual Structure (June 14, 2 p.m.)
By popular demand, USC Professor
Bruce Block returns to provide an abbreviated version of his fascinating course
on visual structure. Based on his book, The Visual Story, the session deals with
controlling visuals in live action, computer animation and graphics. Block relates
the visual concepts to practical production and bridges the gap between theory
and practice. Creative Case Study: Jaguar ( June 14, 3 p.m.)
Award-winning international design team Johnson + Wolverton changed its way of
life in order to take on its biggest challenge yet: reinventing and reinvigorating
the ultimate luxury brand Jaguar. Alicia Johnson and Hal Wolverton, joined by
members of the creative and strategic team that turned the brand around, will
lead an in-depth discussion about the challenges and strategies they employed
to recreate this well-known brand. Inspiration Comes: Working Outside
In (June 14, 4 p.m.)
Writer's block, getting stuck, running out of ideas
- these are not natural parts of the creative process. These are specific symptoms
of an unbalanced and unconscious approach to creativity. Paul Budnik, founder
of Kidrobot, the world's premier creator and retailer of limited edition art toys
and apparel, will speak about evoking abundant creativity, and the attention and
sacrifice that are necessary to make that possible. Helvetica (June
14, 4 p.m.)
Jakob Trollbäck, founder and creative director of New York-based
creative studio Trollbäck + Company, provides opening remarks for the exclusive
screening of Helvetica. Director Gary Hustwit shot Helvetica on location
in the US and Europe, and includes interviews with designers Erik Spiekermann,
Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan
Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias
Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike
Parker, Bruno Steinert, Otmar Hoefer, Leslie Savan, Rick Poynor, Lars Müller,
and many more. The interviewees encompass the worlds of design, advertising, psychology,
and communication.
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