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Big FM 92.7 unveils 'Giant T-shirt' in Chennai
 

Indiantelevision.com Team

(25 May 2007 3:30 pm)

 

MUMBAI: Big 92.7 FM in Chennai has unveiled a 'Giant T-shirt' to promote their latest contest Thanga Kondattam.

The T-shirt is more than 10 feet long in width and accommodates five people. RJ Mamathi Chari flagged off the 'Giant T-shirt' which will visit different locations, states an official release.

The Thonga Kondattam contest gives away gold coins to listeners every hour between 7 am - 10 am on weekdays during the breakfast show Big Vanakkam. To get the gold coins the listeners have to answer the questions asked by RJ Mamathi Chari. The gold coin is sponsored by Chennai Silks jewellery Mahal.

Speaking on the occasion, Big 92.7 FM Chennai station manager Zarine Menon said, "We have received tremendous support from the city of Chennai and what better way than to thank them by getting them to win gold. The contest format ensures that maximum number of our listeners benefit from it.

"The Thanga Kondattam is not just about fun and games for the callers, but also an innovative method to ensure frequency recall in addition to great content and listener involvement".

 
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