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Speaking
on the occasion, Big 92.7 FM Chennai station manager Zarine
Menon said, "We have received tremendous support from
the city of Chennai and what better way than to thank them
by getting them to win gold. The contest format ensures that
maximum number of our listeners benefit from it.
"The
Thanga Kondattam is not just about fun and games for
the callers, but also an innovative method to ensure frequency
recall in addition to great content and listener involvement".
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The
Thonga Kondattam contest gives away gold coins to listeners
every hour between 7 am - 10 am on weekdays during the breakfast
show Big Vanakkam. To get the gold coins the listeners
have to answer the questions asked by RJ Mamathi Chari. The
gold coin is sponsored by Chennai Silks jewellery Mahal.