Indiantelevision.com Team

(24 May 2007 4:52 pm)

MUMBAI: Madison Communication's creative arm, Madison Creative has decided to shed its old identity and revamp itself, keeping in tune with the changing world of advertising. It has been rechristened as mc2.

mc2, derived from Einstein's energy equation, has a new logo too. It reflects the energetic, bold and young crop of talent it has on board. Painted in New York Taxi colours, black on yellow, the agency picked a logo that would make them happy to be working there everyday.

Apart from the bright and cheerful colours, the logo has pac man on it, to show just how much fun they intend on having.

To improve the agency's creative stock, there's a new team that is being put into place. The 'new' agency will deliver 'as of this moment' advertising solutions for clients - from those with deep pockets to the thrifty, we will deliver solution ranging from ad films to guerilla.