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Industry should promote responsible media, advertising: PM
 

Indiantelevision.com Team

(24 May 2007 6:40 pm)

 

NEW DELHI: Prime minister Manmohan Singh today asked the Indian industry to promote socially responsible media and finance socially responsible advertising.

Inaugurating the National Conference and Annual Session 2007 of the Confederation of Indian Industry (CII) “Inclusive Growth – Challenges for Corporate India” here, Dr Singh said "through your advertisement budgets and your investments in media you can encourage socially responsible media to grow and to flourish. You can promote socially relevant messages and causes."

He made this appeal as part of a Ten Point Social Charter to make Indian industry growth processes both efficient and inclusive. He invited corporate India to be a partner in making India into a more humane and just society.

The Ten-Point Social Charter spelt out by the Prime Minister includes healthy respect for workers and investment in their welfare, corporate social responsibility, employment to the less privileged, resisting excessive remuneration and discouraging conspicuous consumption, and investment in people and skills, investing in environment-friendly technologies, promoting enterprise and innovation, and fighting corruption at all levels.

 
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