Indiantelevision.com Team

(23 May 2007 9:15 pm)

MUMBAI: In its drive to make Kolkata clean, Red FM 93.5, has launched a campaign Red FM Kolkata Superheroes which will identify practioners of social evils in the city.

The outdoor campaign will be supported by on-ground activities that will sarcastically identify the people who create nuisance on the road. The Bajaao team of Red FM includes eight musicians with promoters and an MC who will be on a constant watch across 108 prime crossings and locality around the city.

As soon as they spot someone doing any of the nuisances the Bajaao team will embarrass the superhero on the spot and garland him. Live bytes will be covered by broadcasting jocks at the venue of the incident and go live on real time on air. The entire campaign will be supported by on air promos of RJ talk on Red FM Kolkata Superheroes.

For a month, the campaign will cover 100 locations in and around the city with outdoor publicity and 105 crossings in the city.

Commenting on the initiative, Red FM COO Abraham Thomas said, "This is the first time that superheroes will be identified in the city and bajaoed in this extremely funny and cheeky fashion. With this initiative Red FM Kolkata truly emerges as the station of expression with this campaign."

"Red FM is promoting social awareness among citizens about causes that the city of Kolkata has been grappling with forever now. Spitting on the road, piddling on the roads, sleeping in offices and regular bands are some chronic problems in Kolkata… and it is high time that we revolt against these social evils. Also, this is the first in the city that an outdoor campaign is in sync with on-ground activity and on-air promotions," said Red FM Kolkata station head Jimmy Tangree.