Indiantelevision.com Team

(23 May 2007 8:30 pm)

MUMBAI: General Motors (GM) has appointed Starcom MediaVest group's Starcom IP to drive digital marketing in Asia Pacific.

Starcom IP is charged with developing digital insights, strategy, marketing programs and measurement metrics. Starcom IP will also be focusing on best practice development for GM A-Pac.

A very senior person is expected to join Starcom IP as head of the regional strategy team and key account manager on General Motors.

Announcing this General Motors Asia Pacific regional marketing manager Vinay Dixit said, "We have been impressed by the capability of Starcom IP in the digital marketing space and have followed the developments in other parts of the world, especially in the US, with keen interest. We are confident that this association will enable GM Asia Pacific to implement the best digital marketing ideas in the region that leverage the global developments, and are customized to meet the diverse needs of the AP region."

Starcom MediaVest group CEO-Specialist solutions for Asia, Ravi Kiran said, "For Starcom IP, this mandate is a significant achievement and it reflects the compelling proposition our digital practice is developing under the leadership of Pushkar Sane, who was given the Asia leadership of Starcom IP in March this year."

Starcom IP is in the process of setting up a multi-location team that will be in charge of the General Motors account, and expects to make rapid recruitment of new talent across markets. The regional strategy team dedicated to the GM account will be located in Hong Kong, which is also the Asia headquarters of Starcom IP.

Starcom IP Asia general manager Pushkar Sane added, "These are exciting times as more and more Asian automotive shoppers are going digital at key points in their search and decision process. We are looking forward to working closely with GM Asia Pacific team in driving consumer engagement with and intent for GM brands though the region."

Starcom IP is the digital marketing practice of Starcom MediaVest Group. It was formed in recognition of the reality that internet calls for a new protocol in approaching marketing, communications and media.