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Radio Mirchi launches Mirchi Bombay Watch Brigade
 

Indiantelevision.com Team

(23 May 2007 7:15 pm)

 

MUMBAI: Radio Mirchi has started an awareness campaign Mirchi Bombay Watch Brigade to keep a watch on the condition of roads during the monsoon season across the city.

Started on 21 May, the campaign has selected 25 listeners from across Mumbai who have volunteered to be available 24 hours. For the next three months, these listeners will keep a watch and give regular updates from their areas on road status, where its flooding, what roads are shut, routes to be taken and which routes to avoid all through the monsoon season, informs an official release.

The criteria for voting or nominating depends on the length, breadth, depth of the pothole (vital statistics), the level of irritation and hazard it creates for passerbys and especially motorists.

The contest will culminate with a 'Pothole Beauty Contest' where the winning pothole of Mumbai will be announced on air and listeners will decorate the worst looking potholes of their area in the most creative way.

Mirchi Bombay Watch Brigade is part of the morning show Hello Mumbai with RJ Harrsh. As part of the brigade, this weeks' section will have Mirchi listeners calling in to report, vote or nominate potholes in their area.

 
 
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