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William Penn launches Sheaffer 'Stars of Egypt' in Mumbai
 

Indiantelevision.com Team

(23 May 2007 6:47 pm)

 

MUMBAI: William Penn, the retailer for premium writing instruments in India, has launched the Sheaffer Stars of Egypt limited edition collection to Mumbai. The Sheaffer Stars of Egypt limited edition collection was at Inorbit Mall, Malad.

William Penn - The World Pen Store, retails more than 20 premium international brands of writing instruments, such as Sheaffer, Retro51, Fisher Space, Cross, Montblanc, Lamy, Pelikan, Aurora, Visconti, Tibaldi, Waterman and many more.

Unveiled by lyricist Javed Akhtar, at the William Penn store in Mumbai, the Sheaffer Stars of Egypt limited edition collection is designed to pay tribute to the beauty and mystery that surrounds ancient Egypt. The collection is available in solid gold and sterling silver. Each instrument, in this collection, is individually numbered on the traditional Sheaffer wide band and bears a large Sheaffer white dot, a renowned symbol of quality and excellence, says an official release.

Speaking on the occasion William Penn president Nikhil Ranjan said, "William Penn has introduced some of the finest writing instruments to the Indian consumer. Known for quality, style, class and a constant urge to cater to the discerning customer, we have carved a niche for the William Penn brand in the minds of the consumer. Today, pens are not only accessories; they have come to become a style statement. A writing instrument from the Sheaffer Stars of Egypt limited edition collection is one such asset which will be treasured by a connoisseur, and it's our pleasure to introduce this masterpiece collection."

He also added that "Of the total 30 pens manufactured around the world, only 10 are remaining. The serial numbers available are #9, #6, #10, #12, #13, #21, #24, #25, #26 and the #27."

"Writing can depict one's personality and the Pen is the centerpiece. The William Penn store is a paradise for pen lovers and writers. Being a writer and lyricist myself, I can closely relate to the brand. The Sheaffer "Stars of Egypt" limited edition collection is a work of genius by Sheaffer, and it's a privilege to unveil this beautiful pen, and have a preview of the William Penn Haute Monde collection. It is truly wonderful experience writing with some of the world's premium brands." said Akhtar.

William Penn opened its first stationery and pen store at Koramangala, Bangalore in 2002. It then opened its first exclusive pen store at the Forum, Bangalore. Today it has 5 stores in Bangalore and Mumbai.

 
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