Indiantelevision.com Team

(23 May 2007 4:00 pm)

MUMBAI: Godrej Powder Hair Dye, the flagship brand of Godrej Consumer products, has won the 'Most trusted brand Award' from Readers's Digest in the hair colour category.

The brand has received the award in the platinum category which is the most prestigious among the lot. The selection has been done through a popular vote from consumers and hence represents true consumer trust and confidence about the brand, informs an official release.

The company claims to have consistently out performed the market and is committed to increasing penetration of the category.

GCPL executive director and president HK Press said, "Platinum Trusted Brand award is truly an outstanding achievement. The award is a testimony to the values and image of Godrej Powder Hair Dye among the masses. The Brand sells 8 sachets per second and is the world's largest selling powder hair dye sachet. It underlines the enormous trust and confidence enjoyed by the brand across masses."