Indiantelevision.com Team

(21 May 2007 4:15 pm)

MUMBAI: Percept Holdings has mobilized sponsors for India's three-match series against South Africa to be held in Ireland in June.

Considering India's performance at the recently concluded World Cup, BCCI had reduced bids for the series. The recent spat between the Board and sponsors also saw the presence of few takers and marketers for the series.

However, Percept attributes that relationships between them and the sponsors have been strong and influential in clinching the deal for the Board. The official list of sponsors will be announced by the BCCI later this week, informs an official release.

Percept Holdings joint MD Shailendra Singh said, "We are committed to supporting the game of cricket in whatever way we can. These are tough times for Indian cricket and we must stand by the Board and the sport to ensure that we win back credibility in this game. We have got a sponsor on board for this series, who has incidentally also been a client with us for the last 20 years."

Percept has been involved with cricket since the past decade. The Sahara sponsorship deal was one of the biggest deals that Percept had worked out for the Indian Cricket team.