Indiantelevision.com Team

(19 May 2007 6:00 pm)

MUMBAI: As part of Big 92.7 FM's Cool Maal Dhamaal activity, RJ Archana Jani of The Big Chai show was accompanied by Aaditya Udit Narayan on a visit to the Vatsalya Foundation in Mumbai to interact with street children.

The radio station is also running an on-ground activity as branded Big 92.7 FM refrigerated vans roam tour cities with the RJs distributing cool drinks like coconut water and lemonade. In Mumbai and Delhi, Big 92.7 FM has tied up with professional gola sellers for a Gola Fair too.

Started on 14 May on The Big Chai show, Cool Maal Dhamaal, has evoked a huge response from listeners which includes prizes or maal like destination holiday packages, air-conditioners, refrigerators, coolers, sunshades, cool wear , passes to popular water parks across the city, and more.

Speaking on the on-ground extension of the Cool Maal Dhamaal experience Big 92.7 FM station head Arjun Singgh Baran said, "Cool Zones too have been created in air-conditioned structures at railway station platforms wherein people can chill out with a cool drink and relax while listening to Big 92.7 FM."

"It's been wonderful to interact with these sweet street children -and their response to our Cool Maal Dhamaal event here has been as enthusiastic as that of the listeners who are winning big prizes on The Big Chai every morning," said Archana Jani.

Baran remarked, "At Big FM, we believe in doing things that not only provide a wholesome entertainment mix but also impact lives. With the temperatures soaring high this summer, Big 92.7 FM's Cool Maal will surely prove to be a big hit since the contest is not just about enriched programming, it is also about delighting the listeners this summer with cool prizes and an effort to make a difference in their lives. We're just trying to provide our listeners a good time on-air, and to join them in finding practical solutions to beat the heat."

On having interacted with street children distributing ice creams and goodies, Aaditya Udit Narayan expressed his gratitude, "I am grateful to Big 92.7 FM and the Vatsalya Foundation for giving me an opportunity to connect with these kids for BIG FM's Cool Maal Dhamaal. It has been a wonderful experience - the biggest reward was seeing the joy on their faces. Both Archana and I really enjoyed ourselves - I just hope the kids too had as good a time as we did."