| BANGALORE:
Licensing Brands International (LBI) held a two-day event in Bangalore called
‘Licensing in India’ with focus on various issues governing the segment. The
LII will be an annual event with the next edition planned at Mumbai, according
to LBI’s Christine Annechino. Increased
TV viewership, channels, the growing number of malls and hypermarket, the internet
explosion over the past decade have thrown open huge business potential for licensing
of well known brands, icons, real and cartoon characters globally, and more so
in India. Christine said that all the above components were in place in India
for the licensing to thrive here, as well as the government's support of trademark
protection, economic growth and personal income growth. | 
