MUMBAI: Bharat Kapadia, executive director of Divya Bhaskar, has been appointed as the executive director of the entire Bhaskar Group. The appointment comes in the wake of the Group's expansion through new ventures in the form of additional magazines and new initiatives coming from I Media Corporation Limited (IMCL).

Kapadia's role would make him responsible for not only Divya Bhaskar, but also Dainik Bhaskar and magazines like Aha! Zindagi and Bal Bhaskar in Hindi and Saurashtra Samachar in Gujarati. Two more Hindi publications are on the cards - a career magazine and a women's magazine.

"I joined Divya Bhaskar in 2005 and my mandate was largely to turn around the fortunes of the company, which we successfully managed to do so. I'm hopeful of carrying the same growth forward," said Kapadia, about his appointment which is effective immediately.

Kapadia has also been spearheading the 'Vote For Taj' campaign as chairman of IMCL, wherein they have won marketing rights for a campaign being created to promote Taj Mahal as one of the 'New Seven Wonders of the World'. He elaborated, "The campaign for the Taj will only get more aggressive and we'll be shortly unveiling the official song for the same."