Indiantelevision.com Team

(17 May 2007 4:15 pm)

Mumbai: Future Brands, a part of the Future Group, announced actress Hema Malini as the brand ambassador for the launch of its first brand - Dreamline - for the home category.

Dreamline, which is a brand licensed to Pantaloon Retail (India) Ltd, will enter the market with a wide range of products in the categories of kitchenware, bed and bath linen, furniture and home décor.

Speaking of her association with the brand, Malini said, "I feel delighted to be associated with the brand. It is a great concept in home solution, with elegantly designed ready-to-use range that has the right price and good quality."

Managing director, Future Group Kishore Biyani said, "Launch of Dreamline will cater to the needs of masses, offering quality products to relay on at an affordable price. We see a huge potential to grow in the home category, with the Indian market offering wide scope for the value proposition products."

Dreamline products will be made available through various formats of Pantaloon Retail such as Big Bazaar and Food Bazaar. The brand will be positioned as 'added value' products within all the home categories and will be priced competitively in the market.

Future Brands is a subsidiary of the Future Group, which creates and manages a gamut of brands, including key brands existing under the Future Group umbrella.