Indiantelevision.com Team

(15 May 2007 3:00 pm)

MUMBAI: Percept Holdings integrated marketing consultancy (IMC) division Perspectrum has roped in former Lintas president Debashis Das as CEO.

With over 20 years of experience in marketing communications, Das started his career with Pressman in 1987 following which he contributed to companies like Fortune Communications, Mudra Communications, Quadrant Communications, Enterprise-Nexus before moving on to Lintas where he served as Linterland (Rural and Activation Division of Lintas) president and Lintertainment (Entertainment Division of Lintas) president. He was also additionally accountable for driving the integrated business for IMAG and Lintas.

Das said, "IMC is a field that has a lot of potential in India and Perspectrum has done some very key work in this arena. We will look at scaling up the activities multi-fold to ensure that we offer a full bouquet of services to our clients. With the backing of the Percept Group's resources, I am sure we will be able to create value to our clients in the field of IMC."