Indiantelevision.com Team

(14 May 2007 8:00 pm)

MUMBAI: :Big 92.7 FM, has tied up with Yashraj Films as its exclusive on air partner for their second film of the year Jhoom Baraabar Jhoom starring Abhishek Bachchan, Preity Zinta, Bobby Deol, Lara Dutta and Amitabh Bachchan. The film is directed by Shaad Ali of the Bunty aur Babli fame and has its music score by Shankar-Ehsaan-Loy.

The station will feature interviews of stars like Preity Zinta, Lara Dutta, Bobby Deol, and music directors Shankar-Ehsaan-Loy during the music premiere. Big 92.7 FM listeners will also stand to win a chance to be part of an exclusive music video 'Jhoom Baby Jhoom' featuring common people dancing to the title track, in addition to getting an opportunity to interact with the stars of the film., says an official release.

Speaking on the occasion, Big 92.7 FM national marketing head Anand Chakravarthy said, "We are extremely excited to join hands with one of India's most respected entertainment houses for such an initiative. We are approaching the association with the objective of delivering value to our listeners as well as the producers of the movie. Our effort is to create exciting content around the theme of the movie which will generate listener interest and thereby promote the movie far more effectively. With the clutter-breaking ideas, innovative campaigns and other interesting stuff centered on Jhoom Baraabar Jhoom, we are sure that our entire on-air package will make for great content and listener involvement".

Also prior to the launch of the movie, Big 92.7 FM will provide special content around dancing, featuring dance experts from Bollywood, including the film's ace choreographer Vaibhavi Merchant giving dancing tips to listeners. Big 92.7 FM listeners will also get to vote for their favorite RJ with the best dancing skills from across the country on 'Best RJ Jhoom' and also share instances on 'Best Jhoom moment' where their heart went 'Jhoom' - felt like dancing, shouting, jumping, Also, listeners will get to hear each of the stars of the film all day from 9 am - 7 pm. Listeners will also get the opportunity to win prizes by participating in the 'couples contest' wherein each partner is asked questions about the other to gauge on how well they 'Jhoom together'.

Yash Raj Music head Vijay Kumar added "We saw a great brand fit with Big 92.7 FM. We were extremely pleased with our association with Big92.7 FM during TaraRumPum and we are quite confident that our tie-up for Jhoom Baraabar Jhoom will be even bigger this time".