Indiantelevision.com Team

(10 May 2007 10:30 pm)

MUMBAI: Keeping in sync with the summer campaign of ‘Sabka thanda ek’, Coca-Cola India today launched ‘Speed Jamming' a national talent hunt targeting its young consumers. It promises to be a 360-degree integrated communication campaign for the brand by leveraging digital platforms like mobile phones and the web.

Youth from the rest of the country can participate by logging online. Winners stand the chance to win prizes and also the chance to meet Bollywood actor Hrithik Roshan.

According to Coca-Cola India marketing director Kashmira Chadha, “The ‘Sabka Thanda Ek’ campaign is all about bringing people closer together and Speed Jamming. The initiative gives the youngsters an ideal opportunity to both socially connect and also interact with like-minded people.”