Indiantelevision.com Team

(10 May 2007 5:00 pm)

MUMBAI: Big 92.7 FM, presents Cool Maal contest this summer. Through this contest, BIG 92.7 FM listeners will get to win prizes every hour at the station's breakfast show BIG Chai between 7 am to 10 am.

The contest begins from 14 May. Listeners can answer a few simple questions and stand a chance to win some prizes ranging from air conditioners, refrigerators, coolers, sun shades, cool wear and many more. Also, BIG 92.7 FM will be giving away destination holiday packages and passes to popular water parks across the city.

In addition to this, BIG 92.7 FM has lined up marketing, on air and interactivity plans for the Cool Maal contest which are as follows:

The Radio Station will be providing regular on-air updates on heat alerts.

Birthdays will be celebrated with BIG Ice-cream cakes.

BIG 92.7 FM will be creating Cool Zones (malls/float/OB), a branded air conditioned structure, on Railway station platforms wherein people get to chill with cool drink and relax while listening to BIG 92.7 FM.

The radio station will also have cold storage vans roaming around the city with the RJ's distributing coconut water and lemonades.

BIG 92.7 FM will be running contests like the Freezer contest person who can stay inside the fridge for the longest time actually wins a refrigerator.

In cities of Mumbai and Delhi, BIG 92.7 FM has tied up with professional Golawallahs for a 'Gola Fair'.

According to BIG 92.7 FM national marketing head Anand Chakravarthy , "We are approaching this entire initiative with the objective of building our listenership for our new Breakfast show format which will be even higher on energy on-air, and we are confident of receiving great support from listeners across cities. With the Cool Maal contest, we are sure of delivering value to our listeners with relevant content and great listener involvement as well."