Indiantelevision.com Team

(30 May 2007 7:30 pm)

MUMBAI: Radio Mirchi 98.3 FM has launched a campaign to beat the heat. Mirchi Gaddi will travel to selected hot spots in Delhi with various offerings.

The Mirchi Gaddi distributes juices, nimpu pani, thandai and ice creams. The mirchi gaddi has already been to places like Ansal Plaza on 28 May, Preet Vihar Balco market on 29 May and City Square Mall Rajouri Garden on 30 May. On 31 May it will visit Connaught Place and Appu Ghar on 1 June.

Mausam Mausi will give some home tips to face the heat. Total Filmi will feature contests and trivia on coolest looking guys in Bollywood; snow scenes and songs. Moreover, Bollywood celebrities will be invited on the show to share their garmi mein thand rakhne ke tareeke (how to keep cool in summer).

Listeners can participate in the Dilli Ki Sardi contest and win Mastermind Refrigerators from Whirlpool.

Other game shows include Dilli ke chilled out places, Dilli mein paani wali jagah.