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Commenting
on the campaign, Red FM station head Delhi Akash Verma said,
"Red FM continues to differentiate itself as the quintessential
'station of expression' by giving a physical shape to its
stated positioning. Listeners, their views and entertaining
them in the trademark Bajaate Raho style - has been
the key to the success of our positioning. This on-the-road
initiative with RJ Nitin is yet another extension of our philosophy."
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On
every Saturday RJ Nitin will get on the road and reach out
to all listeners. Listeners can speak their heart out at 'Red
FM Booths' A
thematically created modular set up would be placed in selected
high footfall locations in the city. The set up would be manned
by an emcee that would encourage and invite participations
from the people to come forward and voice their issues in
the Bajaao Booth. The promoters would roam in the traffic
zones the around the event area and hand over Red FM 93.5
Band Bajao tickets. Participants would be encouraged
to come on stage, beat the drums and then make a Band Bajao
speech.