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Indiantelevision.com's MAM Stories Archives - 2007

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MAM Stories in the month of May

*	Radio Mirchi celebrates Milk Day
*	Adi Dassler Fund ropes in Zidane for 'Right To Play' global campaign
*	Fastrack declares winners of 'Fastrack Stylecheck Contest'
*	Promos should convey attitude
( 31 May 2007 )

*	Sony steals the show at PromaxBDA Awards
*	Radio Mirchi chips in with 'quit tobacco' campaign
*	Mirchi Gaddi campaign to cool off Delhi
*	Starcom inks MoU with Elephant Advertising for diaspora marketing unit
*	EMDI launches portal eventfaqs.com
*	'Pirates' aboard MSN India
*	Hansa Research acquires US market research firm
*	Promax/BDA ropes in Tom Bergeron to host Promotion and Marketing Awards
*	Cleartrip announces 'Flexible Dates Flight Search'
*	Promaxbda day two kicks off with 'Filmy challenge'
( 30 May 2007 )

*	'Nitin Ko Bata, Milke Bajaa' at Red FM
*	Promaxbda: Day one signs off with 'World Gold'
*	Brands to discover 'Identifiable Difference'
*	TAM launches `RAM' to measure radio audience
*	Foodworld launches ‘Gourmet’ retail store in Bangalore
*	Promaxbda India to tackle brand identity issues
*	Himani Navratna Oil unveils fresh television campaign
( 29 May 2007 )

*	VMC Creatives sets up a 'copy boutique'
*	Big 92.7 FM show 'Speed' kicks off public awareness campaign in Chennai
*	Hakuhodo Percept wins Amity corporate excellence award
*	UTV awards media buying duties for Bindass to MPG
*	Hello FM to launch ad agency, tussle on ad ground in Chennai
*	Nielsen unveils brand mgmt. consulting service Brand3
*	European Union eases TV ad rules
*	Crayons Advertising joins global network across Europe, Australia and China
( 28 May 2007 )

*	Shobitha Viswanathan joins Mudra Chennai
*	Fever 104 FM launches 'Bingo' marketing initiative
( 26 May 2007 )

*	'The Great Indian Laughter Challenge 3' goes heavy on marketing
*	Cleartrip looks at Short Travel Flicks to connect with consumers
*	Promax/BDA North America to focus on design centric sessions
*	Big FM 92.7 unveils 'Giant T-shirt' in Chennai
( 25 May 2007 )

*	Madison re-christens creative arm as mc2
*	Industry should promote responsible media, advertising: PM
*	Future Group's Blue Sky outlets announce 'watch exchange offer'
*	McDonald's capitalises on Indian summer
*	Tag Media hosts contest for environmental promos
( 24 May 2007 )

*	Pantaloon wins cricket sponsorship rights
*	Red FM identifies Superheroes to make Kolkata clean
*	Radio City launches its first music video
*	GM appoints Starcom IP for digital marketing in A-Pac
*	Radio Mirchi launches Mirchi Bombay Watch Brigade
*	William Penn launches Sheaffer 'Stars of Egypt' in Mumbai
*	Godrej Powder Hair Dye wins Readers's Digest's most trusted brand award
*	Canon ropes in Sharapova for PowerShot ad campaign
*	TV 18's The Cell to host 'A Film Without Film!' at Promax BDA India
( 23 May 2007 )

*	Marketing goes tongue-in-cheek with 'Biggest Loser'
*	O&M crowned best agency in Asia: Media 2007 report
*	Bhaskar Group conducts 'Script It' contest for power of print
*	Henkel India launches Pril Bar with coconut scrub
*	eBay announces 'Bid for a Buck' auction
( 22 May 2007 )

*	Deutsche Telecom fields Bayern Munich soccer team for marketing campaign
*	Bertelsmann gets publishing license rights for Euro 2008
*	Percept mobilizes sponsors for India-SA series
( 21 May 2007 )

*	Big Feast from Biggest Loser Jeetega
*	Big FM's 'Cool Maal Dhamaal' activity visits street children
*	Verizon to bring ad hawks together
*	GoAir announces 'GoCelebrate Offer' for festive season
*	O&M, McCann Erickson steal the show at Mirchi Kaan Awards
*	Discovery to close own retail stores; expand presence with partnerships
*	CNN ties up with Suzuki for online football campaign
( 19 May 2007 )

*	International licensing event in Bangalore covers anti-piracy issues
*	WPP buys online ad co. 24/7 Real Media for $ 649 million
*	RPG Cellucom targets 500 outlets by 2007-end
*	Fastrack promotes Summer Mania
( 18 May 2007 )

*	Bharat Kapadia takes over as Bhaskar Group ED
*	Air India, Mediascope unveil in-flight biz publication 'Corporate'
*	Dreamgirl Hema Malini for Dreamline
( 17 May 2007 )

*	'Garnier TV Stars' on Vijay TV, Big FM
*	Moses starts new innings as ad sales head at Radio Dhamaal
*	Arvind Brands re-launches Flying Machine Brand with new identity
*	Pop ups are the least effective way of cricket advertising
*	Adidas launches a Retail University in India
*	Product placement in shows an effective way to counter negative news: Tam
*	DD revenue down 13.6% to Rs 8.2 billion, AIR marginally up
*	Bhaskar Group appoints Bikash Banerjee as head of business - West & South
( 16 May 2007 )

*	Newspapers refuse to print PSU ads
*	Reebok launches Run Easy campaign
*	Perspectrum ropes in Debashis Das as CEO
*	Gary Marenzi joins MGM as co-president of Worldwide Television
( 15 May 2007 )

*	Big 92.7 FM exclusive partner for 'Jhoom Baraabar Jhoom'
*	Lowe India appoints Brent Gosling as chief strategic officer for Unilever portfolio
*	TV18 Network's The Cell nominated for two Promax NY award categories
*	Filmy to celebrate Mango day with movie marathon
( 14 May 2007 )

*	Rediffusion's Preeti Verma wins International Clio Future Gold Contest
*	BBDO studies consumer rituals to connect with brands
*	Amitesh Rao to join Rediffusion as business head for Airtel
( 12 May 2007 )

*	Radio Mirchi to promote Mother's day
( 11 May 2007 )

*	Coca-Cola launches national talent hunt
*	Kishore Lulla wins award for taking Bollywood overseas
*	Big FM runs 'cool maal' contest
( 10 May 2007 )

*	MTDC organises fashion show on Deccan Odyssey
*	Fremantle to launch product line for 'Baywatch'
*	Mudra team wins AAAI-Cannes young creatives contest
*	Citi unveils global brand ad campaign
( 9 May 2007 )

*	Delta Air Lines gets new logo
*	Schwarzkopf Professional launches Diverse Collection
*	Henkel India celebrates market day with direct customer interaction
*	Godrej Ezee is declared super brand
*	Maruti launches premium A3 segment SX4 sedan
*	Carat loses two more senior executives
*	Red FM Delhi promotes RJs in new campaign
*	Baskin Robbins uses Spidey fever for new launches
*	Universal Communication to manage ad sales for Lemon TV, Jhankar
( 8 May 2007 )

*	Philips Consumer Electronics introduces new environment friendly logo
*	Zapak allocates Rs 60 mn for marketing email service
*	LG's global campaign to focus on premium HDTVs
*	Pepsi gets a Diet makeover
( 7 May 2007 )

*	MOMS bring Spiderman alive in Mumbai
*	Microsoft acquires mobile ad firm ScreenTonic
( 5 May 2007 )

*	Dainik Bhaskar launches Ambala edition
( 4 May 2007 )

*	Sahara One in marketing blitz for 'Biggest Loser Jeetega'
*	Subhiksha enters Kerala
*	Rediffusion \| DYR wins 3 accounts in Delhi
*	Madison Media & Madison PR win AOL Account
( 3 May 2007 )

*	Zapak creates 'Life is Fast' campaign around email service launch
*	Microsoft Digital Advertising Solutions launches Personal Expressions
*	Kwality Walls launches Moo
( 2 May 2007 )
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