Indiantelevision.com Team

(24 March 2007 6:00 pm)

MUMBAI: Fox Entertainment Group in the US has formed a sales unit Fox One.

It is charged with developing and implementing strategic integrated marketing opportunities crossing the full range of parent News Corp's global assets and a variety of media platforms.

The team will work with individual sales units at News Corp. divisions to deliver company-wide marketing solutions.

News Corp president and COO Peter Chernin says, "As a global leader in the production and distribution of entertainment, sports and news, News Corp. represents both industry-best content and platforms.

"Fox One is in an unparalleled position to harness the power and reach of News Corp assets to strengthen advertisers messaging and enable them to communicate to and engage customers wherever they are."

Fox One president Jean Rossi. says, "Our collaboration with News Corp. properties and activities enables Fox One to customise comprehensive, integrated marketing programmes in which clients can associate with our content across a wide range of platforms, including broadcast, film, cable, online, telephony, print and emerging technologies."

In her new role, Rossi and her unit are responsible for cultivating marketing partnerships and developing customized, multiplatform campaigns that integrate any and all Fox/News Corp. assets.

In addition to heading Fox One, Rossi serves as Fox executive VP sales and is responsible for overseeing entertainment sales.