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Spykar Lifestyle unveils first store in London
 

Indiantelevision.com Team

(23 March 2007 1:00 pm)

 

MUMBAI: Spykar Lifestyle is taking its 'Indian Fashion U:th Icon' status across the globe with the launch of its first store in London.

The celebration of its first store, the brand has teamed up with the movie Namaste London. With this initiative Spykar Lifestyle attempts to extend its reach on a global stage ensuring a 360 degree of visibility on an international platform, informs an official release.

Spykar's association with Namaste London is driven by the core concept of the film, about an Indian 'Bravo' travelling to UK for his love. The company states that this is line with Spykar embarking to be the first Indian brand to set up a store in London with a 100 watt impact on the U:th Culture.

Head of marketing Sanjay Vakharia stated, ''Indian Brands are being recognized internationally at a higher magnitude. Today the audiences understand fashion and have various brands to chose their clothing line from, we feel the best way to connect fashion is through bollywood and that's why we say a Namaste to London."

 
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