BANGALORE: Minute Maid Pulpy Orange has topped the one million-mark
in sales of the 400-ml pack in its first month of launch in
three southern states of Andhra Pradesh, Karnataka and Tamilnadu.
The product has evoked an extremely
enthusiastic response cutting across a large spectrum of consumer
groups, ranging from children, young adults and housewives to
the elderly, a company release asserts.
Deepak Kaul, region vice president - South, Hindustan Coca-Cola
Beverages, said, "We are delighted with the positive
response from consumers who have accepted and appreciated
Minute Maid Pulpy Orange."
After the launch of Minute Maid Pulp Orange on 19 February
at Hyderabad, the company has rolled out the product in more
than 35 cities across the southern states in the last one
month. The product is available in 400-ml and 1-litre PET
bottles and presently reaches consumers in the three southern
states through a network that now covers nearly 15,000 outlets.
