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Outdoor Advertising Awards to be held in June
 

Indiantelevision.com Team

(21 March 2007 6:00 pm)
 

MUMBAI: The Outdoor Advertising Awards (OAA) which celebrate the best in outdoor advertising, will be held on 9 June 2007 in Mumbai.

The third edition of the Awards, held under the aegis of OAC 2007, will honor outdoor creatives as well as media owners and printers in the industry.

OAC 2007 project head Vasant Jante says, “Outdoor advertising is arguably the world’s most challenging creative medium. As the medium grows and Outdoor Advertising opportunities increase the challenge only becomes tougher. OAA 2007 will recognise and reward compelling and engaging contributions to the medium.”

The scope for the OAA has also been increased based in feedback from the last two shows. Seven new categories have now been added - Real Estate and Construction / Travel & Hospitality/ Healthcare/ Clothing, Footwear & Accessories / Education and Training / Best Format Innovation / Best Print innovation - bringing the total number of categories to 23 from the previous 17. The entries will be judged by a jury of advertising and marketing professionals and the last date for entries is 15 May 2007.

OAC 2007 is organised by Thoughtshows and Events, the on-the-ground events division of VJ Media Works that also organises the annual Pop Asia show. VJ Media Works is a media company with interests in publishing and industry events.

 
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