Indiantelevision.com Team

(21 March 2007 6:00 pm)

MUMBAI: Virgin Atlantic Airways, UK’s second largest long haul airline, has rolled out its exclusive ad campaign in India.

The aim is to appeal to the UK-bound traveler and the campaign is for the Upper Class.

Created around the Virgin Atlantic Airways’ Upper Class cabin and highlighting the features on board, the campaign invites one to experience the seamless.

The campaign is aligned with the features available both on board and on ground such as the Upper Class Suite - the largest and widest flat bed in the sky, onboard bar, chauffeur pick up and drop, pre- departure drink, in-flight massage, unlimited and stirring in-flight entertainment, as well as the exotic pampering at the Clubhouse at Heathrow.

Virgin Atlantic Airways India marketing manager, Neha Lidder Ganju says, “Our new advertising campaign brings to light the award winning Upper Class which is truly a style statement and offers true value for money. The campaign is a showcase of strategy and creativity to create more awareness about Upper Class and drive in excitement for the Virgin Atlantic experience”.

Created by Ogilvy the campaign targets the airline's primary markets of Delhi and Mumbai, with a unique mix of outdoor, newspapers and magazines.

The Upper Class Suite offers a reclining leather seat for take-off and converts into a full-flat bed with a proper mattress for sleeping at the touch of a button. This is all in addition to the existing features of Virgin Atlantic's Upper Class. The Clubhouse at Heathrow airport welcomes Upper Class passengers and Flying Club Gold members with its stylish features and interiors, and service designed like a private members’ club.

At the heart of the Clubhouse, is the bar area, where, the ultimate elixir is that of sipping a champagne cocktail at the 14 metre long cocktail bar.