Indiantelevision.com Team

(21 March 2007 6:00 pm)

HyperCity has launched the 'Blue Beat'. The purpose is to cheer the 'Men in Blue' and garner support for Team India. It is a festival to give customers a chance to participate in the World Cup festivities while shopping at the store.

Fans can write messages of encouragement for the Indian team. They can enjoy special player galleries. From 23 March they can also participate in events and win prizes.

The shop has a 'Wall of Fame' concept as well. Here visitors can capture the best moments from India's glorious run in the 2003 World Cup. This is a wall which has been specially created to featuring snapshots of the cricketers in action. It has two autographed bats and interesting trivia on the 2003 World Cup.

The store has also created special cricketer's zone that with interactive games around some of the Indian team stars.

HyperCity Retail (India) is a K Raheja group company and has plans to invest about Rs 4 billion to set up 20 branded hypermakets by 2010 thus expanding its retail network across the country.

Already, the store at Mumbai's Malad suburb has touched a turnover of about Rs 1.3 billion a company release says.