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Kiran said, "Our game is changing. To write the next
chapter of Starcom's success in North India, we were looking
for someone who has the right mix of maturity and hunger,
someone with a broad exposure to communication and marketing
and who comes with a business, not just media, bias. Tarun
fits the bill nicely."
Backed with over twelve years of experience, Nigam spent
his first four years in TV production and marketing house
UTV and next eight in WPP Media [Mindshare, Maxus and MediaCom].
In his stint at WPP, he has worked on accounts such as Gillette,
Ranbaxy, Hero Honda, Hero Cycles, Hindustan Times, Reebok,
Cargill Foods, American Express, NIIT, Monte Carlo and Wrigleys.
Before he moved as office head for MediaCom Delhi earlier
this year, he led several clients at Maxus, including the
Hero Honda AOR.
Explaining his decision to join Starcom, Nigam said, "When
Ravi spoke to me about Starcom's view of marketing, communication
and media and how the agency is taking clear steps to emerge
as the leader in the consumer attention economy, what appealed
to me was Starcom's focus, clarity of purpose and a leadership
view of the future, something media agencies rarely have.
I also liked the fact that for some time now, the network
has become selective in its choice of clients and new business
prospects, focusing instead on delivering delight to current
clients.
Although it wasn't easy to sever an eight-year old relationship
with WPP which gave me the grounding in the industry, all
these facts finally encouraged me to decide in favour of a
different personal future."
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