Pix unveils outdoor
& radio campaign to celebrate its first year
Indiantelevision.com Team
(17 March 2007 5:00 pm)
MUMBAI: The English movie channel from the Sony stable Pix
has unveiled a fresh outdoor and radio campaign in four cities
Mumbai, Delhi, Chennai and Hyderabad to commemorate its first
anniversary.
The rationale behind the campaign
is to reiterate the channel's philosophy of always featuring
movies with "good stories that are well told."
To
further this proposition, the outdoor campaign attempts to
create a direct association with the brand, by reflecting
the dramatic and stylish qualities of Pix through caricatures
of Hollywood personalities including Angelina Jolie and Will
Smith.
Complementing
the outdoor campaign, the radio spot has been designed to
incorporate the signature Pix tune.
This spot revolves around the men and women who work endlessly
at Pix to hand pick a select few from the thousands of films
screened.
To
further this proposition, the outdoor campaign attempts to
create a direct association with the brand, by reflecting
the dramatic and stylish qualities of Pix through caricatures
of Hollywood personalities including Angelina Jolie and Will
Smith.
Complementing
the outdoor campaign, the radio spot has been designed to
incorporate the signature Pix tune.