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In addition, winning entries will be featured in the ACT
Responsible exhibition, adjacent to the International Advertising
Festival in Cannes, which showcases outstanding advertising
campaigns that focus on environmental and social responsibility
issues, adds the release.
The list of judges include:
- David Apicella, Chief Creative Officer, Ogilvy & Mather
New York
- Jeff Benjamin, VP and Interactive Creative Director, Crispin
Porter+Bogusky
- Susan Credle, EVP, Executive Creative Director and Board
Member, BBDO NY
- Marie Catherine Dupuy, Vice Chairman and Chief Creative
Officer, TBWA Chiat Day Paris
- Pete Favat, Chief Creative Officer and Managing Partner,
Arnold Worldwide
- Jeff Goodby, CEO and Co-Chairman, Goodby Silverstein
- Bob Greenberg, Chairman, CEO and Global Chief Creative Officer,
R/GA Associates
- Piyush Pandey, Executive Chairman and National Creative
Director, Ogilvy & Mather India
- Danny Searle, Creative Director and Deputy Chairman, Clemenger
BBDO Sydney
- Linda Kaplan Thaler, CEO and Chief Creative Officer, The
Kaplan Thaler Group
- Mark Waites, Partner, Mother London
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"Yahoo!
wants the advertising community to embrace, rather than fear,
the explosion in user generated content," said Jerry Shereshewsky,
Yahoo! Ambassador Plenipotentiary to Madison Avenue. "The
best way to do that is to dive in, get your hands dirty, and
participate in this worthwhile contest. Our goal is to heighten
awareness of important environmental issues, while offering
advertising professionals an opportunity to gain a better understanding
of how people and brands can connect through user generated
content."