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"mobile-worx has been a leader in the mobile solutions
industry. We are pleased to deliver this innovative and patent
pending product. We believe this product will revolutionize
the mobile marketing industry," the release quotes co-founder
and CTO Asif Ali as saying.
ZestADZ follows the core principles of permission-based marketing.
Advertising messages are sent only to subscribers who have
opted to receive relevant and pertinent messages or content.
Subscribers gain by getting better services, offers, etc in
return for embedded, contextually relevant advertisements,
the release states.
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