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Tata Tea Limited managing director Percy T. Siganporia said,
"Tata Tea has always believed in creating relevant differentiation
and projecting clear brand identities. We understand the importance
of building stronger relationships with existing consumers,
reaching out to new consumers and keeping the categories vibrant.
The launch of Tata Tea Life is in line with the company's
ever striving efforts at offering newer and better innovations
for its consumers."
The product has been specifically crafted after extensive
consumer research, the findings of which suggested that while
consumers want better health, they do not want to compromise
on the great taste of the tea that they are used to drinking
everyday. Hence, Tata Tea Life is a product which tastes exactly
like the normal cup of tea but with the added benefit of 'do
good' herbs and spices. It is also to be prepared in the manner
that the consumer prepares her regular cup of tea, adds the
release.
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