Indiantelevision.com's Media, Advertising, Marketing Watch
 
Fropper.com 'befriends all' with fresh ad campaign
 

Indiantelevision.com Team

(12 March 2007 4:00 pm)
 

MUMBAI: As social networking captures youth across the country who increasingly spend time on these websites, yet another such website Fropper.com has launched a fresh advertising campaign on television and radio with the tagline "No one is a stranger at Fropper.com."
Claiming to have already acquired a database of more than two million members, the focus of the brand is to project a style statement that identifies Fropper members as belonging to a savvy group of socially successful young like minded Indians, informs an official release.

Following the success story of Orkut which has now grown into a craze among youth, the objective set out by Fropper's campaign is "To create awareness of the website as the trendy, new hangout for Indians across the globe to network. it provides free features like social networking, authenticated groups, EZBlogs and photo sharing."

The website has recently added a new feature called EZBlogs, by which users can use pre-existing templates to blog on various topics ranging from movie reviews to book reviews, restaurant/bars reviews, news articles and recipes.
 
Go to Top
Click for MAM Stories Archives
 
Also Read: