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 To
begin with each frame was sketched out and each background
was painted, in fact the crew on this phase is the same that
worked on the backgrounds of the Lord of the Rings.
The next stage was creation of two and half minute animatics
which brought the frames alive. The final stage was the creation
of the shoot storyboard. In all 408 sequences were shot, which
was then edited to 58 for the final one minute edit.
Post production took place under the supervision of digital
wizard Ilan Bouni. Here the film background and footage of
the actors (shot separately in a studio), was digitally cohered
to create the film's surreal imagery.
 Each
shot is actually made up of multiple layers containing different
visual elements. The entire post production was done over
a period of four months and comprised a team of 22 digital
artists from across Europe and America to bring this vision
to life.
To add a touch of Indianess, Vande Mataram was used as a
base by French music director Phillipe Gozlan who created
a sonic sketch of ABG's multinational character. He blended
music from Tibetan, Indian, Middle Eastern and Western cultures
to come up with the soundtrack.
 With
this commercial, VGC has given a new dimension to the concept
of 'Taking India to the World'. We're proud to have made a
commercial that is a new benchmark for the industry says the
company.
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This
win which partnered with talented professionals from across
the globe, also marks the first time that an Indian advertising
agency has pocketed an award in this category.
VGC
worked with an International director Yariv Gaber from Israel
and a production house and crew of 500 creative technicians;
who worked across three continents for eight months to give
shape to the commercial which will be telecast in eight countries.
The
idea was to use People, who are at the core of the Group's
operations across continents. The fact that the group employs
more than 72,000 people of over 20 nationalities and from
various ethnicities became the creative challenge. The group
had to be depicted as the meeting place of different cultures
and ethnicities.