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The Friday Night fever dance video is created by MTV and
will premiere on the channel from 9 March. HLL claims that
its association with MTV as its creative partner will help
to popularize the video as MTV is the preferred youth destination.
Friday Night Fever is the right platform to connect with
young women who are "unapologetically feminine"
and who confidently flaunt their sensuality.
"The idea came to us in a discussion on how youth reflect
inner attitude," said HLL VP-Skin Ashok Venkatramani.
"This album encapsulates the energy and confidence of
Indian youth. Friday Night Fever is a bold synchronization
between artistry and exuberance. Lux Body Wash not only pampers
the skin it also speaks eloquently of the state of the heart!"
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