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According to Balu Nayar, managing director, IMG India, "Crazy
Kiya Re marks IMG Media's beginning in the Indian TV entertainment
space. We have a dominant position in the TV entertainment sector
in the UK, and we will be looking at continued business growth in
India in this direction. The format of this cricket-based show is
driven towards expanding the audience for cricket in India."
Says Uday Shankar, CEO - Star News, "Star News has consistently
pioneered an innovative and inclusive style of programming with
a view to expanding the news viewing universe. Crazy Kiya Re is
an exciting format delivered in cutting-edge style and targeted
at the women audience the world over, and by extension to the cricket
fan looking for something more from his favourite cricket programme.
It is the excitement of World Cup cricket in a 'Crazy Kiya Re' package!
Our association with world-class leaders IMG Media promises to set
a new benchmark in presentation."
Hosted by celebrity VJ Cyrus Sahukar, the programme will feature
a celebrity guest panel (actresses, models, designers / socialites,
media personalities / politicians/ writers) every week. The guests
list includes the likes of Dipannita Sharma, Ketaki Dave, Shaina
NC, Suchitra Pillai, Priyadarshini Rao, Gautami Kapoor, Purbi Joshi,
Delnaz Paul, Natasha Suri, Shraddha Nigam, Narayani Shastri, Gauri
Tonk , amongst others.
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