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OMS appointed media agency for Shobha Developers
 

Indiantelevision.com Team

(8 March 2007 8:00 pm)

 

MUMBAI: Optimum Media Solutions (OMS), the specialist media independent belonging to the Mudra Group, has been appointed as the media agency for real estate organisation– Sobha Developers Limited. The appointment is with immediate effect, and all forthcoming media releases would be handled by OMS.

The media business of Sobha Developers changed hands recently after a series of strategic presentations, and the scope of work includes media planning, buying and implementation. OMS will thus be instrumental in developing the overall media strategy for the brand Sobha.

Commenting on why OMS was chosen to be Sobha's media agency, Sobha Developers Vice President – Corporate Communications Rajesh Kumar Maini said, "In OMS, we find a strategic and natural partner who understands our requirements very well. Their commitment along with their strong media logic and the overall value they bring to the table made it possible for us not to look beyond OMS. I strongly believe that this relationship has happened at the most opportune time, when as an organization we are looking at the next level of growth across India".

OMS Business Director V. P. Muralidharan said, "We are very proud to partner South India's leading real estate brand in becoming an even bigger national player. The key reasons for OMS winning Sobha's media duties are our understanding of the nuances of the real estate space, and how Sobha can be differentiated as a brand compared to other players in the category. This led us to providing unique strategic media solutions to Sobha".

OMS president Chandradeep Mitra added "Sobha Developers is a prestigious business win for us, and caps an enviable string of wins for OMS in the last few months, including wins like Amrutanjan, Ganjam, Yatra.com, Panasonic, SIS, Ravissant, HLFPPT and Nickelodeon".


OMS also handles the entire planning, buying and implementation business of Reliance ADAG, one the largest AOR clients in the country. Yatra joins the roster of a number of prestigious clients handled by OMS, including Reliance ADAG, Paras, HBO, ICI Paints, Spice Telecom, Electrotherm, LIC, Panasonic, SBI, HPCL, Air India, Zenith Computers, MTDC, Amway, Ravissant, Grasim, TTK, Sify, Jyothi Laboratories, RmKV Silks, Cycle Agarbathis, Amrutanjan, Nickelodeon, ACC Cements, Paragon, Olympus and Ajanta/Orpat Group.

 
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