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South African Tourism sees India as a potential growth market.
Highlighting the current trends, Littlefield added, "Research
has shown that overall Indian travellers were more than satisfied
with their South African experience and a good percentage
of them plan to return for a second holiday. Indian travellers
primarily focus on wildlife safaris, visiting destinations
of natural beauty, shopping, amusement and entertainment during
their visit to South Africa. We are extremely delighted that
South Africa has arrived not only as a globally hot and happening
destination, but also as one that Indian travellers are starting
to take notice of in a big way."
Tourist arrivals in 2006 have increased considerably. As
per the latest research conducted by SA Tourism, October 2006
saw an increase of 31.9 per cent growth as compared to October
2005. The growth from January to October 2006 was 18.9 per
cent as compared to the same period last year. Provisional
year-end results show a 23 per cent growth for the year, adds
the release.
The first South African Tourism office opened in Mumbai in
February 2005 and Lance Littlefield is the region's first
country manager for India, to help spread awareness and encourage
travel in the key market niches. As part of their future plans,
South African Tourism in India has planned consumer promotions,
road shows among several other marketing promotions.
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