Indiantelevision.com > Media, Advertising & Marketing Watch > Tourism Malaysia ties up with Hello FM for promotion

Indiantelevision.com's Media, Advertising, Marketing Watch

Tourism Malaysia ties up with Hello FM for promotion

Indiantelevision.com Team

(31 March 2007 6:00 pm)

MUMBAI: OHello 106.4 FM, the radio station of the Daily Thanthi group, is the official radio partner for Malaysia Tourism's 'Visit Malaysia 2007' campaign.

The promotion involves an on-air quiz with the prize being a trip to Malaysia for two couples, at 50 per cent of the cost.

RJ Niladri will also be joining the winners in Malaysia in the second half of April, and will broadcast live from there. Hello FM VP sales and business development Shankar B says, "We are also sharing trivia on Malysia with our listeners. For those who can't make it, we are even sharing the spots where they can enjoy Malaysian cuisine in Chennai".

Hello FM has also taken on board celebrities who shared their experiences in the country, while visiting it or shooting there. Besides the regular promos, RJs are also talking about Malaysia on their shows, including prime time shows.

Hello FM has been active in its branded promotions of late, including campaigns for brands like Henkel, ICICI Bank and Vim.

Go to Top

Click for MAM Stories Archives