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Commenting on this special association with Hrithik Roshan,
Sony Ericsson India General Manager Sudhin Mathur said, "India
is a very exciting and high-growth market for Sony Ericsson.
The company has witnessed this growth through launch of the
most innovative products backed by a strong customer focus
and exciting marketing campaigns that revolve around entertainment.
With movies being the face of our society, Bollywood is one
of the most effective routes to connect with the Indian audience,
as it offers instant entertainment, instant identification,
instant star power and strongly influences popular culture."
"Superstar Hrithik Roshan was an obvious choice for
us, as he is the perfect synonym for the Sony Ericsson brand
values of performance, lifestyle and entertainment. Similar
to Sony Ericsson, Hrithik Roshan connects with audiences at
an individual and collective level and is aspirational and
cool for the youth. Hrithik is energetic, stylish and selective,
Mathur added.
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