Indiantelevision.com's Media, Advertising, Marketing Watch
 
DAVP reports on its advertisement volumes and programmes
 

Indiantelevision.com Team

(29 March 2007 5:00 pm)

 

NEW DELHI: The Directorate of Advertising & Visual Publicity (DAVP) released a total of 16,043 advertisements to various newspapers throughout the country during the period April 2006 to December 2006, a press release from the ministry for information & broadcasting said today.

Of these, 903 were display advertisements and the rest were classified advertisements. Some of these include advertisements on: 'Pulse Polio Day', 'Road Transport Week', 'World Health Day', 'Sardar Patel Birth Anniversary', 'Birth Anniversary of Dr. Bhimrao Ambedkar', 'Indira Gandhi Birth Anniversary', 'Consumer Awareness Campaign', 'Income Tax', 'World AIDS Day', 'Eye Donation', 'Blood Donation', 'Children's Day', 'Disabled Persons', 'World Environment Day', 'Independence Day', 'Iodine Deficiency Day', 'World Food Day', 'Human Rights Day', 'National Drugs Abuse Day', etc.

DAVP produced 143 episodes of a half-an-hour weekly video programme 'Khel Khel Mein Badlo Duniya' on behalf of Petroleum Conservation Research Association.

The programme was in quiz format and covered various areas relating to conservation of petroleum, water, electricity and environment, where school children from various parts of the country participated.

Besides these campaigns, audio/video spots/films were produced on National Disaster Management Programme, Registration of Births and Deaths, 30 minute documentary film on CRPF for Ministry of Home Affairs, Livestock Insurance Scheme for Department of Animal Husbandry, Besant Saras Mela for Ministry of Agriculture, Filing of Returns for Department of Income Tax.

The Outdoor Publicity Wing of DAVP has put up a total number of 4,864 displays during the period 2006-07 (up to December, 2006). Outdoor Publicity formats were used in a number of important campaigns, the press release said.

 
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