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The Venice Festival of Media promises to reflect the growing
importance of media in the way advertisers communicate with
consumers. With an exhibition designed to showcase the latest
media technologies, research techniques, content ideas, media
trends and trading practices, plus a two day conference and
a full networking programme, the VFM is being marketed across
the world and is already ahead of expected delegate bookings.
The Festival will provide a platform to demonstrate innovations
in media communications and a networking forum to celebrate
the creative media revolution, and will provide a truly global
trading environment, bringing together the buyers, sellers
and innovative thinkers in media communications and advertising.
Confirmed speakers from the world's top advertisers include
Bernhard Glock, Procter & Gamble, Steve Harrison, Schwarzkopf
& Henkel, Kimberly Kadlec, Johnson & Johnson, Esther
Lee, The Coca-Cola Company, Stephen Norman, Fiat, Steve Pacheco,
FedEx, Alan Rutherford, Unilever and Karl Spangenberg, AT&T,
informs an official release.
They will be joined by global media bosses from the world's
biggest agencies, including Mainardo de Nardis, Aegis Media
Global, Steve King, Zenith Optimedia, Jack Klues, Publicis
Groupe Media, Dominic Proctor, Mindshare, Alfronso Rodes Vila,
Havas Media, and Daryl Simm, OMD, who will be speaking on
the first day of the Festival, followed by a debate amongst
digital thought leaders on the future of digital media.
The Emerging Markets Panel will take place on day two of
the Festival followed by The Agency Model discussion, led
by 'industry godfather' Chris Ingram, on the changing nature
of the agency-client relationships and the model for agency
remuneration; The Content Debate, chaired by Michael Kassan;
a presentation by International Media Researchers on the future
of Media Research; and some of the world's most powerful media
barons talking about their experiences.
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