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Domino's allots Rs 60 mn for re-launch of 'Fun Meal for 4' campaign
 

Indiantelevision.com Team

(29 March 2007 1:00 pm)

 

MUMBAI: Domino's Pizza India Limited has announced the reintroduction of its special family pack offer 'Domino's Fun Meal for 4.' The home delivery specialist is supporting the campaign with a marketing budget of Rs.60 million to include ad spends, ground level activities and the new product TVC's.

Domino's Pizza India Limited CEO Ajay Kaul said, "We are happy to announce that the 'Fun Meal for 4' campaign last year has been extremely successful and has acquired a great popularity amongst a very wide customer base and hence we are reintroducing the same this summer. We hope that every family can beat the summer heat with each slice of Fun Meal for 4 offer."

Contract Advertising handles the company's creative account, while the theme for the TVC has been produced by Code Red and the product films have been produced by Vivid Motion Pictures.

The Fun Meal for 4 offer includes four regular pizzas at Rs.180, which is Rs.45 per pizza for a group of four people .The offer is valid on three combos available in vegetarian and non-vegetarian pizzas.

 
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