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MTV US signs Pepsi, Intel as charter sponsors for mobile offerings

Indiantelevision.com Team

(28 March 2007 8:30 pm)

MUMBAI: MTV Networks has announced that Pepsi-Cola North America and Intel Corporation have signed on as charter sponsors for a variety of MTVN's mobile offerings.

The move marks the first time MTVN is selling advertising across its mobile portfolio. The announcement was made by Philippe Dauman, president and CEO of Viacom, in his keynote address at the CTIA Wireless 2007 convention.

Intel and Pepsi brands will feature prominently on the MTV and Comedy Central mobile TV channels, as well as the all-new MTV, VH1 and Comedy Central mobile websites that have just debuted.

The announcement with Pepsi and Intel was one of several that MTVN's brands made at the CTIA 2007 Wireless show. One of these was that of MTVN and Sprint announcing an expansion of their partnership to bring more of MTVN's popular music, entertainment, kids and comedy programming to Sprint customers.

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