Indiantelevision.com Team

(26 March 2007 7:00 pm)

MUMBAI: Ogilvy & Mather India is delighted to announce two significant announcements at Ogilvy One. Kaizad M. Pardiwalla has been appointed President, OgilvyOne India and Prasanth Mohanachandran has been appointed as Executive Director - Digital Services and Neo@Ogilvy.

In early 2004, he moved to OgilvyOne as Business Director heading the operations of the Western region. He has worked on various brands across categories and audiences. He has helped OgilvyOne evolve from being a Customer Management agency to being forerunners in the Digital and Healthcare areas as well.

Under his leadership, OgilvyOne Mumbai has over the years built a proud portfolio of brands with companies such as Unilever, Cadbury, ICICI Bank, Balsara Hygiene, UTI Bank, DHL, CISCO, Hutch, Readers Digest, Reliance Capital, Walt Disney, Tata Motors, J&J Medical, Nicholas Piramal, Pfizer etc.

Prasanth Mohanachandran is currently Vice President Digital, OgilvyOne and INeo@Ogilvy. Prasanth leads Ogilvys digital team and is actively involved in evangelizing the agency and its clients on the benefits of the digital medium. He has also successfully launched the India operations of Neo@Ogilvy.

Prasanth has spent the past 14 years of his working career in many avatars.He has helped develop software solutions and manage projects for CMC Ltd, Glare Software and DBS Internet. Prior to joining Ogilvy he was a founder Director and CTO of eDeltaC Communications, the leading online marketing agency in India which merged into Ogilvy Interactive in January 2002. Prasanth joined Ogilvy Interactive India as its CTO moving on to later lead the business.

Commenting on the occasion, Pratap Bose, CEO, Ogilvy & Mather India said,Both Kaizad and Prasanth are the perfect partners to lead Ogilvy into the digital future. I am confident that under their leadership the specialized practices of Healthcare and Search will grow significantly while they maintain their leadership position on the direct marketing business.